How to Encourage Patients to Use Their Benefits Before Year-End
For many Canadian patients, extended health benefits reset on January 1st. That means unused coverage for physiotherapy, chiropractic, naturopathic medicine, massage therapy, counselling, and other services won’t carry over.
As a healthcare provider, reminding your patients about their benefits not only supports their health but also helps keep your schedule full during a typically busy season.
Here are a few practical ways to help patients book their end-of-year appointments:
1. Send Out a Friendly Reminder
A simple email or newsletter can make a big difference. Patients often forget about their unused benefits, and a reminder helps them take action before it’s too late. Keep the message short, warm, and helpful. Example:
“Did you know many insurance benefits reset on January 1st? If you haven’t used your coverage this year, now is a great time to book your appointment and prioritize your health.”
2. Post on Social Media
Not all patients check their email regularly, but many will see reminders on Facebook or Instagram. Create a few posts in November and December with clear calls to action like:
“Don’t let your 2025 benefits go to waste — book your appointment today.”
“Spots fill up quickly in December! Use your coverage before the year ends.”
3. Train Your Front Desk Team
Your reception staff can be your best tool in helping patients. Encourage them to mention benefits when booking or checking patients out. A gentle reminder such as, “Just a heads up, most benefits reset in January. Would you like to book your next session now?” can prompt patients to commit.
4. Offer Pre-Booked Appointments
Patients with ongoing needs — like physio, massage, or counselling — may benefit from scheduling a block of appointments through the end of December. This ensures they get consistent care and you maximize your schedule.
5. Add It to Your Website
A banner or blog post on your website can act as an extra touchpoint. Even a short notice like, “Reminder: Health benefits reset soon — book now to use your coverage” can encourage bookings.
6. Keep the Tone Supportive, Not Salesy
Patients should feel that the reminder is in their best interest. Frame it as a way to support their health and help them make the most of their plan, not as a push for business.
Final Thought
Patients want to stay healthy, and they appreciate reminders that help them make the most of their benefits. By combining email, social media, and friendly conversations at the front desk, you can keep your schedule steady and ensure patients get the care they’ve already paid for.
